In Nielsen's latest "What Americans Do Online" report, the study shows Americans spend nearly 25% of their time online on social networks like Facebook, Twitter, and YouTube. This represents a huge 43% increase from the prior year.
What is Social Media Marketing?
Social media marketing allows you to reach and engage your customers in a place where they connect and interact with their friends, family and colleagues. Social networking sites act as word of mouth. Research (and common sense) shows that people are more likely to try a product or service if their friends recommend it, rather than buying something being explicitly advertised to them.
Clever social marketing can help create buzz and dialouge around your product or service. In addition to gaining new customers and creating brand loyalty, you can harness social media to raise brand awareness, encouraging a query on a search engine, that will ultimately result in a sale. Ideally, in Social Media Marketing you interact and promote WITH your followers/customers much like a two-way channel, not barrage one-way advertising AT them. As such, Social Marketing also provides a great opportunity to get genuine feed back from real customers! Some of the most popular channels for Social Media Marketing are:
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. It can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders.
Twitter allows companies to promote products real time on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers' home pages. Messages can link to the product's website, Facebook profile, photos, videos, etc.
Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook and Twitter pages. Blogs can be updated frequently with fresh content and are promotional techniques for keeping customers engaged.
How can SBS help with me with social advertising?
SBS can help you define a comprehensive social media strategy the results of which will be evident in increased traffic, customer loyalty, and brand awareness! We aim to:
- Create engaging content reflective of your brand.
- Build brand trust and loyalty.
- Generate positive buzz around your product and service.
- Establish relationships with 'influencers' like bloggers and critics.
- Help you respond to your customers in real time.
- Generate quality leads and traffic to your website.